The use of Artificial Intelligence in marketing and sales

The iDanae Chair (where iDanae stands for intelligence, data, analysis and strategy in Spanish) for Big Data and Analytics, created within the framework of a collaboration between the Polytechnic University of Madrid (UPM) and Management Solutions, has published its 4Q23 quarterly newsletter on the use of AI for marketing and sales

The iDanae Chair for Big Data and Analytics, created within the framework of a collaboration between UPM and Management Solutions, aims to promote the generation and dissemination of knowledge, the transfer of technology, and the furthering of R&D in the Analytics field. In this context, one of the lines of work developed by the iDanae Chair is the analysis of meta-trends in the field of Analytics.​​

"The use of Artificial Intelligence in marketing and sales" newsletter show some practical applications, along with three use cases, through which possible tangible impacts of the application of these techniques can be exemplified in the fields of marketing and sales.

The newsletter is now available for download on the Chair's website in both in spanish and english.​​